The History of Malin + Goetz: A Legacy of Simplicity, Science, and Skincare

Skincare can be overwhelming. With endless options, baffling ingredient lists, and conflicting advice, finding a brand that truly aligns with your needs often feels impossible. Enter Malin + Goetz—a brand that cuts through the noise with a refreshingly simple yet effective approach to skincare. Born in the heart of New York City, this cult-favourite brand has revolutionised modern skincare by merging apothecary traditions with cutting-edge science. But how did it all begin, and what makes Malin + Goetz a standout choice for those who like simple but effective skin care products. 

The Birth of a Skincare Powerhouse

Founded in 2004 by Matthew Malin and Andrew Goetz, Malin + Goetz was born out of necessity. Matthew, who had battled eczema, rosacea, and fragrance allergies, found himself frustrated with the lack of straightforward, effective skincare solutions. Together with Andrew, a design and branding expert, they set out to simplify skincare without compromising on quality.

The duo envisioned a brand that delivered high-performance, uncomplicated formulas—products that work in harmony with sensitive skin while still providing results-driven care. Their philosophy was clear: less is more.

“Our mission is to offer uncomplicated skincare solutions that fit seamlessly into modern lifestyles.” — Malin + Goetz

The Core Values of Malin + Goetz

Malin + Goetz isn’t just about sleek packaging and effective formulations—it’s about a deep-rooted commitment to sustainability, inclusivity, and innovation. Here’s what sets the brand apart:

1. Ingredient Transparency & Science-Backed Formulas

• The brand blends natural ingredients with advanced technology to create gentle yet potent skincare.

• Every product is FREE from parabens, sulfates, and harsh detergents.

• Their signature “Two-Step Skincare” philosophy: Cleanse with gentle yet effective formulas, then hydrate with lightweight, nourishing moisturisers.

2. Gender-Neutral & Inclusive

• Malin + Goetz was one of the first skincare brands to market itself as gender-neutral.

• Every product is designed for all skin types and tones, removing the unnecessary divide in beauty.

3. Sustainability & Ethical Commitments

• Packaging is recyclable, and formulas are developed with biodegradable ingredients.

• All products are cruelty-free and never tested on animals.

• A strong commitment to local sourcing and responsible manufacturing practices.

4. Aesthetic Meets Functionality

• The clean, minimalist branding reflects the streamlined philosophy of the brand.

• Products double as stylish bathroom essentials, blending beauty with practicality.

Bestselling Products That Define Malin + Goetz

FAQs About Malin + Goetz

1. Is Malin + Goetz suitable for sensitive skin? Absolutely. The brand was founded with sensitive skin in mind, using gentle yet effective ingredients.

2. Is Malin + Goetz vegan and cruelty-free? Yes! Malin + Goetz products are 100% cruelty-free and most formulations are vegan.

3. What makes Malin + Goetz's skincare products suitable for all skin types? 

Formulation Philosophy

• Simplicity and effectiveness: The brand focuses on uncomplicated skincare routines, offering products that provide multiple benefits in one simple step.
• Balanced approach: Malin + Goetz combines natural ingredients with advanced technology to create formulas that are both gentle and effective.

Product Development

• Sensitivity-first approach: The brand starts by creating the least irritating product possible, aiming for formulas that 99% of people can use without issues.
• pH balancing: Products like the Grapefruit Face Cleanser are designed to gently purify and hydrate while balancing the skin's pH.
• Multifunctional products: Items like the Vitamin E Face Moisturiser serve multiple purposes, such as moisturizing, strengthening, and soothing the skin

Testing and Efficacy

Clinical studies have shown high satisfaction rates among users with various skin types. For example, 100% of participants in one study agreed that their skin felt hydrated all day and softer after using the Vitamin E Face Moisturiser. By focusing on these aspects, Malin + Goetz has created a range of products that cater to a wide variety of skin types and concerns, making their skincare line accessible and effective for most users.

4. Are Malin + Goetz's skincare products animal cruelty free? 

Yes, Malin+Goetz is cruelty-free. The company is passionately committed to producing only cruelty-free products and does not test their products or ingredients on animals at any stage of development or production. They are certified cruelty-free by PETA's Beauty Without Bunnies program, and this certification can be found on the back of each of their products

Also Malin+Goetz only sells their products in Hong Kong and not in mainland China, which means they are not required to comply with China's animal testing laws for imported cosmetics which can often trip up other beauty companies want to take advantage of the huge Chinese market. Malin + Goetz have made this important stand.

Our Conclusion on Malin + Goetz.

Malin + Goetz isn’t just another skincare brand—it’s a high focused company that values simplicity, quality, and inclusivity. Whether you’re drawn to their minimalist aesthetic, their science-backed formulas, or their commitment to sustainability, there’s no denying the brand’s influence in shaping the future of skincare. So, if you’re ready to streamline your routine without compromising on efficacy, Malin + Goetz is undoubtedly worth the hype and here at Urban Industry we're carrying a strong selection of our favourite items that we personally use.  Check out our Malin and Goetz collection here.