The By Parra Brand Story
By Parra is the brainchild of Dutch artist Pieter ‘Parra’ Janssen, who’s been based in Amsterdam for years. The brand is all about showcasing his distinctive illustrative style through the medium of clothing.
One of Parra’s hallmarks is the signature colour combo of azure blue, rose red, magenta pink and jet black. On a white or grey background such as a tee or a sweatshirt, it’s a killer combo that pops like nothing else. It is quite literally wearable art, and it doesn’t age.
Parra is perhaps best-known for his work with the Dutch brand Patta, having designed the logo and many early prints. He's also known for his partnerships with Nike – including numerous sneaker collabs, as well as some Nike SB work, which includes the designs for Olympic skate-team uniforms!
As well as the graphic-led statement pieces, By Parra always offers a choice of subtler items, covering your entire wardrobe, with staples like crewneck sweats, hoodies, three-quarter zips, fleeces, gilets and coach jackets, plus the odd hat here and there.
We’ve stocked By Parra here at Urban Industry since the early days, when it was called Rockwell by Parra, so we’re one of the UK’s longest-running stockists. It’s proved enduringly popular among our customer base, so long may it continue. Each season, we bring you a wide selection of the brand’s latest pieces, with something from every category.
If you have any questions about our By Parra stock before you buy, feel free to drop us a message on live chat or email – we’ll give you a hand.
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By Parra Coloured Soundwave Polo Shirt
Off WhiteRegular price £149.95 GBPRegular priceUnit price per£0.00 GBPSale price £149.95 GBP -
Available in
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By Parra Beached And Blank T-Shirt
WhiteRegular price £49.95 GBPRegular priceUnit price per£0.00 GBPSale price £49.95 GBP -
Available in
- S
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XL
By Parra Sound Waved T-Shirt
TanRegular price £74.95 GBPRegular priceUnit price per£0.00 GBPSale price £74.95 GBP -
Available in
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By Parra Sound Waved T-Shirt
Navy BlueRegular price £74.95 GBPRegular priceUnit price per£0.00 GBPSale price £74.95 GBP -
Available in
- ONE SIZE
By Parra Script Logo 6 Panel Hat
Dark VioletRegular price £59.95 GBPRegular priceUnit price per£0.00 GBPSale price £59.95 GBP -
Available in
- ONE SIZE
By Parra Script Logo Crew Socks
Dark BlueRegular price £29.95 GBPRegular priceUnit price per£0.00 GBPSale price £29.95 GBP -
Available in
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XL
By Parra Fancy Horse T-Shirt
WhiteRegular price £49.95 GBPRegular priceUnit price per£0.00 GBPSale price £49.95 GBP -
Available in
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By Parra My Dear Swan T-Shirt
PinkRegular price £49.95 GBPRegular priceUnit price per£0.00 GBPSale price £49.95 GBP -
Available in
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XL
By Parra Repeated Horse Shirt
Off WhiteRegular price £134.95 GBPRegular priceUnit price per£169.95 GBPSale price £134.95 GBP ( - 21%)Sale -
Available in
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By Parra Neurotic Mini Flag Hoodie
Washed BlueRegular price £107.95 GBPRegular priceUnit price per£134.95 GBPSale price £107.95 GBP ( - 20%)Sale -
Available in
- ONE SIZE
By Parra Script Logo 6 Panel Hat
Sage GreenRegular price £59.95 GBPRegular priceUnit price per£0.00 GBPSale price £59.95 GBP -
Available in
- ONE SIZE
By Parra Script Logo 6 Panel Hat
Castleton GreenRegular price £59.95 GBPRegular priceUnit price per£0.00 GBPSale price £59.95 GBP -
Available in
- S
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By Parra Yoga Balled T-Shirt
WhiteRegular price £39.95 GBPRegular priceUnit price per£49.95 GBPSale price £39.95 GBP ( - 20%)Sale -
Available in
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By Parra Fancy Pigeon Crew Neck Sweatshirt
Midnight BlueRegular price £114.95 GBPRegular priceUnit price per£0.00 GBPSale price £114.95 GBP -
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By Parra Ghost Caves T-Shirt
Heather GreyRegular price £54.95 GBPRegular priceUnit price per£0.00 GBPSale price £54.95 GBP -
Available in
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By Parra Pigeon Legs T-Shirt
Light GreyRegular price £49.95 GBPRegular priceUnit price per£0.00 GBPSale price £49.95 GBP -
Available in
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M- L
XL
By Parra Pigeon Legs T-Shirt
Castleton GreenRegular price £49.95 GBPRegular priceUnit price per£0.00 GBPSale price £49.95 GBP -
Available in
- S
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LXL
By Parra Self Defense Hoodie
Burned YellowRegular price £89.95 GBPRegular priceUnit price per£149.95 GBPSale price £89.95 GBP ( - 40%)Sale -
Available in
- ONE SIZE
By Parra Painters Script Corduroy 6 Panel Hat
Pine GreenRegular price £64.95 GBPRegular priceUnit price per£0.00 GBPSale price £64.95 GBP -
Available in
- ONE SIZE
By Parra Painters Script Corduroy 6 Panel Hat
PurpleRegular price £64.95 GBPRegular priceUnit price per£0.00 GBPSale price £64.95 GBP -
Available in
- S
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LXL
By Parra Early Grab Crew Neck Sweatshirt
Heather GreyRegular price £77.95 GBPRegular priceUnit price per£129.95 GBPSale price £77.95 GBP ( - 40%)Sale -
Available in
S- M
LXL
By Parra Early Grab Crew Neck Sweatshirt
Sienna OrangeRegular price £77.95 GBPRegular priceUnit price per£129.95 GBPSale price £77.95 GBP ( - 40%)Sale -
Available in
S- M
LXL
By Parra Cat Defense Hoodie
Heather GreyRegular price £86.95 GBPRegular priceUnit price per£144.95 GBPSale price £86.95 GBP ( - 40%)Sale -
Available in
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LXL
By Parra Run Sit & Bike Varsity Jacket
Dark RedRegular price £169.95 GBPRegular priceUnit price per£284.95 GBPSale price £169.95 GBP ( - 40%)Sale -
Available in
- ONE SIZE
By Parra Trees in Wind Mesh Volley Hat
Deep Sea GreenRegular price £48.95 GBPRegular priceUnit price per£70.95 GBPSale price £48.95 GBP ( - 31%)Sale -
Available in
- ONE SIZE
By Parra Trees in Wind Mesh Volley Hat
BlackRegular price £48.95 GBPRegular priceUnit price per£70.95 GBPSale price £48.95 GBP ( - 31%)Sale -
Available in
S- M
LXL
By Parra Insecure Days T-Shirt
Greyish GreenRegular price £32.95 GBPRegular priceUnit price per£54.95 GBPSale price £32.95 GBP ( - 40%)Sale -
Available in
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LXL
By Parra Questioning T-Shirt
WhiteRegular price £32.95 GBPRegular priceUnit price per£54.95 GBPSale price £32.95 GBP ( - 40%)Sale -
Available in
S- M
LXL
By Parra Questioning T-Shirt
BeigeRegular price £32.95 GBPRegular priceUnit price per£54.95 GBPSale price £32.95 GBP ( - 40%)Sale -
Available in
S- M
LXL
By Parra Self Defense T-Shirt
WhiteRegular price £29.95 GBPRegular priceUnit price per£49.95 GBPSale price £29.95 GBP ( - 40%)Sale