The Norse Projects Brand Story
Founded and based in the Danish capital city of Copenhagen, Norse Projects is the epitome of modern Scandinavian style. Putting a Danish slant on streetwear, skatewear and workwear, the Norse Projects brand is all about clean lines and understated design.
Norse Projects began as a skating store in Copenhagen in 2004, selling other brands, while developing a line of own-brand tees, which became popular among the local community. From there, a full Norse Projects clothing line was established in 2009, and the brand has been under the guidance of creative director and co-founder Tobia Sloth ever since.
We sell an all-encompassing range of Norse Projects men’s clothing here at Urban Industry, from jackets and sweatshirts, to shirts and tees, to chinos and shorts, plus plenty of accessories.
The brand has become well-known for luxurious takes on everyday staples, from the Niels striped t-shirt, to the Aros chino, to the Anton shirt, each coming in various colourways and textures. The simplicity coupled with the focus on neutral tones means that these pieces are adaptable, and can be layered to perfection throughout the seasons.
Another of the brand’s strengths is its use of technical fabrics such as Gore-Tex, Pertex and Solotex, for outerwear and other performance-focused pieces. If you’re looking for a technical jacket that is subtle and unassuming, Norse Projects is the one.
Pieces tend to be true to size, but let us know if you have any queries on sizing or general fits if you’re unsure. We’ll be happy to help on live chat or through email (mailorder@urbanindustry.co.uk).
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Available in
- M
- L
- XL
Norse Projects Johannes Organic Totem Logo T-Shirt
WhiteRegular price £79.95 GBPRegular priceUnit price per£0.00 GBPSale price £79.95 GBP -
Available in
- S
- M
- L
- XL
Norse Projects Marten Relaxed Raglan Light Sweatshirt
Spruce GreenRegular price £144.95 GBPRegular priceUnit price per£0.00 GBPSale price £144.95 GBP -
Available in
- M
- L
XL
Norse Projects Ezra Light Stretch Pant
Dark NavyRegular price £159.95 GBPRegular priceUnit price per£0.00 GBPSale price £159.95 GBP -
Available in
S- M
- L
- XL
Norse Projects Ezra Light Stretch Pant
BlackRegular price £159.95 GBPRegular priceUnit price per£0.00 GBPSale price £159.95 GBP -
Available in
- S
- M
- L
- XL
Norse Projects Johannes Logo T-Shirt
EspressoRegular price £69.95 GBPRegular priceUnit price per£0.00 GBPSale price £69.95 GBP -
Available in
- S
- M
- L
- XL
Norse Projects Johannes Logo T-Shirt
BlackRegular price £69.95 GBPRegular priceUnit price per£0.00 GBPSale price £69.95 GBP -
Available in
- ONE SIZE
Norse Projects Twill Sports Cap
Dark NavyRegular price £74.95 GBPRegular priceUnit price per£0.00 GBPSale price £74.95 GBP -
Available in
- ONE SIZE
Norse Projects Twill Sports Cap
BlackRegular price £74.95 GBPRegular priceUnit price per£0.00 GBPSale price £74.95 GBP -
Available in
- M
- L
- XL
Norse Projects Ivan Relaxed Cotton Linen Shirt
Pale BlueRegular price £114.95 GBPRegular priceUnit price per£144.95 GBPSale price £114.95 GBP ( - 21%)Sale -
Available in
- M
- L
- XL
Norse Projects Leif Cotton Linen Polo Shirt
ClayRegular price £124.95 GBPRegular priceUnit price per£159.95 GBPSale price £124.95 GBP ( - 22%)Sale -
Available in
- UK8
UK9- UK9.5
- UK10.5
- UK11.5
Norse Projects Lace Up Hyper Runner V08 Shoes
BlackRegular price £199.95 GBPRegular priceUnit price per£249.95 GBPSale price £199.95 GBP ( - 20%)Sale -
Available in
- UK7.5
- UK8
- UK9
UK9.5- UK10.5
- UK11.5
Norse Projects Laced Up Runner Shoes
BlackRegular price £199.95 GBPRegular priceUnit price per£249.95 GBPSale price £199.95 GBP ( - 20%)Sale -
Available in
- S
- M
- L
- XL
Norse Projects Ezra Solotex Shorts
Sediment GreenRegular price £129.95 GBPRegular priceUnit price per£0.00 GBPSale price £129.95 GBP -
Available in
- S
- M
- L
- XL
Norse Projects Ezra Solotex Shorts
Battleship GreyRegular price £129.95 GBPRegular priceUnit price per£0.00 GBPSale price £129.95 GBP -
Available in
S- M
- L
- XL
Norse Projects Hauge Recycled Nylon Swim Shorts
Red OchreRegular price £79.95 GBPRegular priceUnit price per£0.00 GBPSale price £79.95 GBP -
Available in
- S
M- L
- XL
Norse Projects Hauge Recycled Nylon Swim Shorts
Dusk PurpleRegular price £79.95 GBPRegular priceUnit price per£0.00 GBPSale price £79.95 GBP -
Available in
- M
- L
- XL
Norse Projects Johannes Logo T-Shirt
Fog BlueRegular price £55.95 GBPRegular priceUnit price per£69.95 GBPSale price £55.95 GBP ( - 20%)Sale -
Available in
- M
- L
- XL
Norse Projects Johannes Logo T-Shirt
Linden GreenRegular price £55.95 GBPRegular priceUnit price per£69.95 GBPSale price £55.95 GBP ( - 20%)Sale -
Available in
- M
- L
- XL
Norse Projects Johannes Stripe T-Shirt
Spruce GreenRegular price £63.95 GBPRegular priceUnit price per£79.95 GBPSale price £63.95 GBP ( - 20%)Sale -
Available in
- ONE SIZE
Norse Projects Bjarki N Logo Socks 2 Pack
WhiteRegular price £34.95 GBPRegular priceUnit price per£0.00 GBPSale price £34.95 GBP -
Available in
- M
- L
- XL
Norse Projects Johannes Kanonbadsvej Print T-Shirt
WhiteRegular price £63.95 GBPRegular priceUnit price per£79.95 GBPSale price £63.95 GBP ( - 20%)Sale -
Available in
- M
- L
- XL
Norse Projects Rollo Cotton Lined Shirt
Calcite BlueRegular price £164.95 GBPRegular priceUnit price per£209.95 GBPSale price £164.95 GBP ( - 21%)Sale -
Available in
- M
- L
- XL
Norse Projects Vagn Classic Crewneck Sweatshirt
Linden GreenRegular price £144.95 GBPRegular priceUnit price per£0.00 GBPSale price £144.95 GBP -
Available in
S- M
L- XL
Norse Projects Vagn Classic Crewneck Sweatshirt
Light Grey MelangeRegular price £129.95 GBPRegular priceUnit price per£0.00 GBPSale price £129.95 GBP -
Available in
30W/32L- 32W/32L
34W/32L- 36W/32L
- 32W/34L
- 34W/34L
- 36W/34L
Norse Projects Aros Regular Light Stretch Pant
Sediment GreenRegular price £127.95 GBPRegular priceUnit price per£159.95 GBPSale price £127.95 GBP ( - 20%)Sale -
Available in
S- M
- L
- XL
Norse Projects Ezra Light Stretch Pant
Spruce GreenRegular price £127.95 GBPRegular priceUnit price per£159.95 GBPSale price £127.95 GBP ( - 20%)Sale -
Available in
- M
- L
- XL
Norse Projects Ivan Oxford Monogram Shirt
Spruce GreenRegular price £103.95 GBPRegular priceUnit price per£129.95 GBPSale price £103.95 GBP ( - 20%)Sale -
Available in
- M
- L
- XL
Norse Projects Anton Light Twill Shirt
ClayRegular price £115.95 GBPRegular priceUnit price per£144.95 GBPSale price £115.95 GBP ( - 20%)Sale -
Available in
ML- XL
Norse Projects Sigfred Lambswool Sweater
CamelRegular price £84.95 GBPRegular priceUnit price per£169.95 GBPSale price £84.95 GBP ( - 50%)Sale -
Available in
- S
MLXL
Norse Projects Anton Light Twill Shirt
Light Stone BlueRegular price £94.95 GBPRegular priceUnit price per£129.95 GBPSale price £94.95 GBP ( - 27%)Sale -
Available in
- S
MLXL
Norse Projects Anton Light Twill Shirt
Dark NavyRegular price £94.95 GBPRegular priceUnit price per£129.95 GBPSale price £94.95 GBP ( - 27%)Sale -
Available in
- M
- L
- XL
Norse Projects Rune Loose Merino Fair Isle Jacquard Sweater
Ivy GreenRegular price £167.95 GBPRegular priceUnit price per£279.95 GBPSale price £167.95 GBP ( - 40%)Sale -
Available in
- M
LXL
Norse Projects Simon Loose Organic Brush Stroke Print T-Shirt
WhiteRegular price £67.95 GBPRegular priceUnit price per£79.95 GBPSale price £67.95 GBP ( - 15%)Sale -
Available in
ML- XL
Norse Projects Ezra Light Stretch Pant
OatmealRegular price £109.95 GBPRegular priceUnit price per£159.95 GBPSale price £109.95 GBP ( - 31%)Sale -
Available in
- ONE SIZE
Norse Projects Merino Lambswool Beanie
CamelRegular price £64.95 GBPRegular priceUnit price per£0.00 GBPSale price £64.95 GBP -
Available in
- ONE SIZE
Norse Projects Twill Sports Cap
EspressoRegular price £74.95 GBPRegular priceUnit price per£0.00 GBPSale price £74.95 GBP -
Available in
- S
MLXL
Norse Projects Anton Light Twill Shirt
OatmealRegular price £109.95 GBPRegular priceUnit price per£144.95 GBPSale price £109.95 GBP ( - 24%)Sale -
Available in
M- L
XL
Norse Projects Long Sleeve Carsten Solotex Twill Shirt
Beech GreenRegular price £109.95 GBPRegular priceUnit price per£184.95 GBPSale price £109.95 GBP ( - 41%)Sale -
Available in
- M
- L
XL
Norse Projects Anton Brushed Flannel Check Shirt
Black Watch CheckRegular price £94.95 GBPRegular priceUnit price per£159.95 GBPSale price £94.95 GBP ( - 41%)Sale -
Available in
- S
M- L
XL
Norse Projects Ezra Cotton Wool Trousers
Beech GreenRegular price £134.95 GBPRegular priceUnit price per£194.95 GBPSale price £134.95 GBP ( - 31%)Sale -
Available in
30W32W- 34W
36W
Norse Projects Aros Heavy Pant
Utility KhakiRegular price £135.95 GBPRegular priceUnit price per£169.95 GBPSale price £135.95 GBP ( - 20%)Sale -
Available in
SM- L
- XL
Norse Projects Ezra Light Stretch Pant
Utility KhakiRegular price £127.95 GBPRegular priceUnit price per£159.95 GBPSale price £127.95 GBP ( - 20%)Sale -
Available in
- UK7.5
- UK8
- UK9
- UK9.5
UK10.5
Norse Projects Mountain Boot
Dark Ice BlueRegular price £219.95 GBPRegular priceUnit price per£279.95 GBPSale price £219.95 GBP ( - 21%)Sale -
Available in
UK7.5- UK8
UK9- UK9.5
UK10.5
Norse Projects Mountain Boot
BlackRegular price £223.95 GBPRegular priceUnit price per£279.95 GBPSale price £223.95 GBP ( - 20%)Sale -
Available in
- UK7.5
UK8UK9- UK9.5
- UK10.5
Norse Projects Chelsea Boot
TaupeRegular price £167.95 GBPRegular priceUnit price per£279.95 GBPSale price £167.95 GBP ( - 40%)Sale -
Available in
- UK7.5
- UK8
UK9UK9.5UK10.5
Norse Projects Chelsea Boot
BlackRegular price £167.95 GBPRegular priceUnit price per£279.95 GBPSale price £167.95 GBP ( - 40%)Sale -
Available in
- UK7.5
- UK8
- UK9
UK9.5UK10.5
Norse Projects Laced Up Runner Shoes
Slate GreyRegular price £174.95 GBPRegular priceUnit price per£254.95 GBPSale price £174.95 GBP ( - 31%)Sale -
Available in
- ONE SIZE
Norse Projects Twill Sports Cap
Utility KhakiRegular price £59.95 GBPRegular priceUnit price per£74.95 GBPSale price £59.95 GBP ( - 20%)Sale