Collection: Acid Running

The Acid Running Brand Story

Acid Running: Where Performance Meets Philosophy in Luxury Running Apparel

Acid Running, established in London in 2022 by Oliver Powe, is a pioneering force in the realm of luxury running apparel but at a great price. The brand seamlessly fuses high-performance functionality with a modern, fashion-forward aesthetic, catering to runners who seek both style and substance in their athletic wear. Acid Running's commitment to sustainability is evident in its use of advanced performance fabrics that incorporate recycled and natural fibres, ensuring that each garment not only performs exceptionally but also aligns with environmentally conscious values. 

Philosophy and Ethos

At the heart of Acid Running lies a profound philosophy: "Nothing great is ever achieved without some form of suffering." This mantra encapsulates the brand's dedication to acknowledging the challenges inherent in the pursuit of excellence. Acid Running celebrates the transformative power of running, recognising it as a discipline that tests the limits of the body and mind. The brand's collections, such as "Voluntary Discomfort" and "Pursuit of Suffering," are imbued with stoic messaging and minimalist aesthetics, reflecting the noble virtues of endurance and resilience.

Product Range and Innovation

Acid Running offers a curated selection of running essentials designed for endurance and movement. Their product range includes high-performance tops, shorts, and accessories, all engineered with advanced natural fabrics that are fast-drying, sweat-wicking, and naturally odour-resistant. Notable items such as the 2-in-1 Shorts and the Logo Tank exemplify the brand's commitment to combining functionality with a sleek, modern design. 

Community and Cultural Impact

Beyond apparel, Acid Running fosters a community of like-minded individuals who embrace the brand's ethos. Their sponsorship of initiatives like The Human Nature Podcast underscores their dedication to exploring deeper conversations around human experience and endurance. The brand's presence in London's vibrant running scene, including pop-up stores on King's Road, has solidified its status as a cultural touchstone for runners seeking authenticity and purpose in their athletic pursuits. 

Sustainability and Ethical Practices

Sustainability is central to Acid Running's mission. The brand utilises climate-positive cotton and recycled technical fabrics, ensuring that their garments are produced with minimal environmental impact. By partnering with suppliers who use safe input chemicals and monitor water and air emissions, Acid Running demonstrates a commitment to ethical manufacturing practices. 

In Conclusion about Acid Running

Acid Running stands at the intersection of performance, philosophy, and sustainability, offering a unique perspective in the world of running apparel. Their dedication to crafting garments that reflect the discipline and transformation inherent in running resonates with athletes who value both function and meaning in their gear.