The OBEY Clothing Brand Story
OBEY has been a key player in the global streetwear game for almost 20 year now, since its clothing line was launched in 2001 by renowned street artist Shepard Fairey (designer of the Obama ‘Hope’ poster).
That’s why we’ve stocked it since 2005 here at Urban Industry: because it always has its finger on the pulse, and it never stands still. What can we say? This brand is a big deal for us. So much so that we hosted a UK exclusive of the Obey Giant documentary back in 2018.
The brand’s roots come directly from counterculture: OBEY started out as a street art campaign way back in 1989 (titled “Andre the Giant Has a Posse”) when Fairey was still at the Rhode Island School of Design. He had no intention of turning this initial vision into a clothing brand – it just evolved that way naturally. Fairey describes the campaign as “an experiment in phenomenology” – and it certainly proved successful, with the US skate community adopting Andre stickers and plastering them all over the country.
12 years into the OBEY phenomenon, Fairey began to spread his iconography through clothing – which he saw as yet another medium. And the rest is history, to put it simply. It’s the kind of brand you’ll spot anywhere and everywhere, in places where you least expect.
We consistently stock a wide range of OBEY clothing and accessories, focusing on t-shirts (short-sleeve and long-sleeve) and jackets but we also get in plenty of other essentials such as hoodies, trousers, hats, sports socks and even the occasional bag.
If you have any questions about any OBEY products, whether it’s their availability, sizing, colourways or anything else, hit us up on live chat or send us an email. We’ll be happy to assist!
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Available in
- S
- M
- L
XL
OBEY Open Eyes Open Minds Open Lotus T-Shirt
CreamRegular price $51.70 USDRegular priceUnit price per$0.00 USDSale price $51.70 USD -
Available in
- S
- M
- L
- XL
OBEY Peace Initiative T-Shirt
BlackRegular price $51.70 USDRegular priceUnit price per$0.00 USDSale price $51.70 USD -
Available in
- S
- M
- L
- XL
OBEY Peace Delivery T-Shirt
CucumberRegular price $51.70 USDRegular priceUnit price per$0.00 USDSale price $51.70 USD -
Available in
- S
- M
- L
- XL
OBEY Freedom Of Choice T-Shirt
CreamRegular price $51.70 USDRegular priceUnit price per$0.00 USDSale price $51.70 USD -
Available in
- M
- L
- XL
OBEY Acrylic Flower Woven Shirt
Cream MultiRegular price $110.86 USDRegular priceUnit price per$0.00 USDSale price $110.86 USD -
Available in
- M
- L
- XL
OBEY Cortex Woven Shirt
Hydrangea MultiRegular price $110.86 USDRegular priceUnit price per$0.00 USDSale price $110.86 USD -
Available in
- S
- M
- L
- XL
OBEY Wire Icon T-Shirt
WhiteRegular price $51.70 USDRegular priceUnit price per$0.00 USDSale price $51.70 USD -
Available in
- S
- M
- L
- XL
OBEY Vacation T-Shirt
BlackRegular price $51.70 USDRegular priceUnit price per$0.00 USDSale price $51.70 USD -
Available in
- S
- M
- L
- XL
OBEY Rose Garden T-Shirt
Digital LavenderRegular price $34.45 USDRegular priceUnit price per$49.24 USDSale price $34.45 USD ( - 30%)Sale -
Available in
- M
- L
- XL
OBEY Easy Relaxed Twill Shorts
UnbleachedRegular price $73.89 USDRegular priceUnit price per$98.53 USDSale price $73.89 USD ( - 25%)Sale -
Available in
- ONE SIZE
OBEY Icon Eyes 6 Panel Strapback II Cap
UnbleachedRegular price $44.31 USDRegular priceUnit price per$55.40 USDSale price $44.31 USD ( - 20%)Sale -
Available in
M- L
- XL
OBEY Paisley Dots Woven Shirt
White Smoke MultiRegular price $86.21 USDRegular priceUnit price per$110.86 USDSale price $86.21 USD ( - 22%)Sale -
Available in
- M
- L
- XL
OBEY La Rue Woven Shirt
Grey MultiRegular price $86.21 USDRegular priceUnit price per$110.86 USDSale price $86.21 USD ( - 22%)Sale -
Available in
- M
- L
- XL
OBEY Paper Cuts Woven Shirt
Moss Green MultiRegular price $86.21 USDRegular priceUnit price per$110.86 USDSale price $86.21 USD ( - 22%)Sale -
Available in
- ONE SIZE
OBEY Cooper II Socks
White/Dark CedarRegular price $22.12 USDRegular priceUnit price per$0.00 USDSale price $22.12 USD -
Available in
- S
- M
- L
- XL
OBEY Studios Worldwide T-Shirt
SiltRegular price $36.91 USDRegular priceUnit price per$51.70 USDSale price $36.91 USD ( - 29%)Sale -
Available in
- S
- M
LXL
OBEY City Built T-Shirt
BlackRegular price $36.91 USDRegular priceUnit price per$51.70 USDSale price $36.91 USD ( - 29%)Sale -
Available in
- S
- M
- L
XL
OBEY Committed To Excellence T-Shirt
Forest GreenRegular price $36.91 USDRegular priceUnit price per$51.70 USDSale price $36.91 USD ( - 29%)Sale -
Available in
S- M
- L
- XL
OBEY Easy Relaxed Twill Shorts
Surf SprayRegular price $78.81 USDRegular priceUnit price per$98.53 USDSale price $78.81 USD ( - 20%)Sale -
Available in
S- M
- L
- XL
OBEY Easy Relaxed Twill Shorts
BlackRegular price $73.89 USDRegular priceUnit price per$98.53 USDSale price $73.89 USD ( - 25%)Sale -
Available in
- S
M- L
- XL
OBEY Easy Pigment Trail Shorts
Pigment Silver GreyRegular price $83.74 USDRegular priceUnit price per$104.70 USDSale price $83.74 USD ( - 20%)Sale -
Available in
S- M
- L
- XL
OBEY Easy Pigment Trail Shorts
Pigment Java BrownRegular price $83.74 USDRegular priceUnit price per$104.70 USDSale price $83.74 USD ( - 20%)Sale -
Available in
- S
- M
- L
XL
OBEY x Napapijri T-Shirt
Beige OakRegular price $49.24 USDRegular priceUnit price per$67.72 USDSale price $49.24 USD ( - 27%)Sale -
Available in
- S
- M
- L
XL
OBEY x Napapijri T-Shirt
Green FairmontRegular price $49.24 USDRegular priceUnit price per$67.72 USDSale price $49.24 USD ( - 27%)Sale -
Available in
- M
- L
- XL
OBEY x Napapijri Epoch Shell Jacket
FairmontRegular price $240.27 USDRegular priceUnit price per$301.89 USDSale price $240.27 USD ( - 20%)Sale -
Available in
- M
- L
- XL
OBEY x Napapijri Epoch Shell Jacket
OakRegular price $240.27 USDRegular priceUnit price per$301.89 USDSale price $240.27 USD ( - 20%)Sale -
Available in
- S
- M
- L
XL
OBEY x Napapijri Long Sleeve T-Shirt
Blue FlintRegular price $80.05 USDRegular priceUnit price per$104.70 USDSale price $80.05 USD ( - 24%)Sale -
Available in
M- L
- XL
OBEY x Napapijri Shorts
FairmontRegular price $110.86 USDRegular priceUnit price per$141.67 USDSale price $110.86 USD ( - 22%)Sale -
Available in
- ONE SIZE
OBEY x Napapijri Bucket Hat
Beige OakRegular price $49.24 USDRegular priceUnit price per$61.56 USDSale price $49.24 USD ( - 20%)Sale -
Available in
- ONE SIZE
OBEY x Napapijri Bucket Hat
Green FairmontRegular price $49.24 USDRegular priceUnit price per$61.56 USDSale price $49.24 USD ( - 20%)Sale -
Available in
- ONE SIZE
OBEY x Napapijri Waistbag V2
Beige OakRegular price $54.17 USDRegular priceUnit price per$67.72 USDSale price $54.17 USD ( - 20%)Sale -
Available in
- ONE SIZE
OBEY x Napapijri Waistbag
Green FairmontRegular price $54.17 USDRegular priceUnit price per$67.72 USDSale price $54.17 USD ( - 20%)Sale -
Available in
ML- XL
OBEY Tear Drop Open Knit Shirt
UnbleachedRegular price $86.21 USDRegular priceUnit price per$123.18 USDSale price $86.21 USD ( - 30%)Sale -
Available in
- M
- L
- XL
OBEY Alfred Polo Sweater
HydrangeaRegular price $98.53 USDRegular priceUnit price per$123.18 USDSale price $98.53 USD ( - 20%)Sale -
Available in
- M
- L
- XL
OBEY Testament Button Front Short Sleeve Polo
Black MultiRegular price $104.70 USDRegular priceUnit price per$135.51 USDSale price $104.70 USD ( - 23%)Sale -
Available in
- S
- M
- L
- XL
OBEY Stay Alert T-Shirt
Pigment Surf SprayRegular price $49.24 USDRegular priceUnit price per$61.56 USDSale price $49.24 USD ( - 20%)Sale -
Available in
- S
- M
L- XL
SaleOBEY Studios Hoodie
UnbleachedRegular price $94.84 USDRegular priceUnit price per$135.51 USDSale price $94.84 USD ( - 30%)Sale -
Available in
- S
- M
- L
- XL
OBEY Excellence Hoodie
BlackRegular price $103.46 USDRegular priceUnit price per$147.83 USDSale price $103.46 USD ( - 30%)Sale -
Available in
- S
M- L
- XL
SaleOBEY Easy Denim Pant
UnbleachedRegular price $103.46 USDRegular priceUnit price per$129.35 USDSale price $103.46 USD ( - 20%)Sale -
Available in
30W- 32W
34W36W
OBEY Hardwork Pleated Pant
ClayRegular price $98.53 USDRegular priceUnit price per$129.35 USDSale price $98.53 USD ( - 24%)Sale -
Available in
- ONE SIZE
OBEY Lowercase Nylon 6 Panel Strapback Cap
Moss GreenRegular price $43.07 USDRegular priceUnit price per$55.40 USDSale price $43.07 USD ( - 22%)Sale -
Available in
- ONE SIZE
OBEY Lowercase Nylon 6 Panel Strapback Cap
BlackRegular price $43.07 USDRegular priceUnit price per$55.40 USDSale price $43.07 USD ( - 22%)Sale -
Available in
- S
- M
LXL
OBEY Visual Design Studio T-Shirt
BlackRegular price $39.38 USDRegular priceUnit price per$51.70 USDSale price $39.38 USD ( - 24%)Sale -
Available in
- 30W
- 32W
- 34W
36W
SaleOBEY Straggler Pant
Sepia BrownRegular price $86.21 USDRegular priceUnit price per$123.18 USDSale price $86.21 USD ( - 30%)Sale -
Available in
- M
- L
- XL
OBEY Established Works Bold Zip Up Hoodie
Ash GreyRegular price $113.32 USDRegular priceUnit price per$141.67 USDSale price $113.32 USD ( - 20%)Sale -
Available in
- S
- M
LXL
OBEY Established Works Bold Zip Up Hoodie
BlackRegular price $113.32 USDRegular priceUnit price per$141.67 USDSale price $113.32 USD ( - 20%)Sale -
Available in
M- L
- XL
OBEY Established Works Bold Crew Sweatshirt
Ash GreyRegular price $103.46 USDRegular priceUnit price per$129.35 USDSale price $103.46 USD ( - 20%)Sale -
Available in
- M
- L
- XL
OBEY Established Works Bold Crew Sweatshirt
BlackRegular price $103.46 USDRegular priceUnit price per$129.35 USDSale price $103.46 USD ( - 20%)Sale