Folk

Folk is sold in the UK through a curated selection of independent retailers, and Urban Industry is one of the leading stockists. We carry the current Folk range including the Assembly Pant, Drawcord Assembly Pant, Relaxed Assembly Short, Anniversary Blazer, Gabe Shirt, Relaxed Fit Shirt and Drop Shoulder Crew Sweatshirt. Based in Eastbourne and trading since 2002, our team is happy to advise on Folk's distinctive 3/4/5 sizing system, fabric and fit before you order. We are rated Excellent on Trustpilot and ship Folk globally.

Yes. Urban Industry is an authorised UK Folk retailer trading since 2002, sourcing every piece through official distribution channels. Our Trustpilot rating sits at Excellent with thousands of UK and international reviews, and we offer real human advice on Folk's sizing system and fabric choices before you order. We curate Folk alongside other premium contemporary menswear brands including Norse Projects, Universal Works, Beams Plus, Edwin and Carhartt WIP, with fast UK dispatch and proper after sales care on every order.

Yes, we ship Folk worldwide from Eastbourne on the South Coast of England. UK orders dispatch on a next working day service with free delivery over our standard threshold. International orders go via tracked services to Europe, North America, Asia and Australasia, calculated at checkout. Because Folk is produced in limited London led drops, customers outside the UK regularly choose Urban Industry to access UK exclusive pieces and seasonal Assembly range colourways. All international shipments are insured and tracked end to end.

Folk pieces are covered by our standard 18 day returns policy. If the item is unworn, in original condition and returned with its tags and packaging, you can send it back for a full refund or exchange. UK returns are arranged through our online portal. International returns are accepted at the customer's cost. For sizing queries before you buy, our team is happy to advise based on your measurements and the specific size system used on each piece, as Folk mixes 3/4/5, M/L/XL and waist sizing. Faulty items are handled directly by Urban Industry.

Folk was founded in 2002 in London by Cathal McAteer, with the brief of building a quiet menswear aesthetic that sat between high end architect-designer fashion and considered functional streetwear. Over more than two decades the brand has refined a recognisable visual language defined by meticulous attention to detail. Every button, pocket and fabric texture is treated as part of a larger cohesive puzzle. Folk avoids heavy branding and fleeting trends, focusing instead on the style of the person, creating garments that are approachable but quietly sophisticated. The brand remains independent and London based.

Folk stands apart through its quiet aesthetic and obsessive material choices. The brand develops exclusive fabrics, including 100% ripstop organic cotton, lightly brushed cotton twill, real indigo dyed cotton, moleskin, seersucker and crinkle cottons, then pairs them with details like natural Corozo nut buttons and articulated silhouettes. Where most contemporary menswear brands lean on heavy branding or seasonal trends, Folk leans on substance, fabric and cut. Pieces work as everyday staples but reward closer inspection with subtle, playful detailing. It is a brand built for the discerning customer who values substance over hype.

Folk increasingly favours sustainable textiles and natural materials. Many pieces use organic cotton and exclusive fabrics chosen for both longevity and reduced environmental impact, including ripstop organic cotton, moleskin and seersucker. Natural Corozo nut buttons replace standard plastic alternatives across most of the shirting and outerwear ranges. Folk is a relatively small independent label that produces in considered, smaller runs, which limits overproduction and waste compared to higher volume brands. Pieces are designed to be worn for years and to develop character with age, which is itself the most sustainable approach to menswear.

Always follow the inner care label first as fabrics vary widely across the range, from heavy moleskin and ripstop cotton through to delicate seersucker and crinkle cottons. As a general guide, wash cotton pieces cold inside out using a non bio liquid detergent, hang dry and iron from the inside. Folk garments use natural dyes and Corozo nut buttons that benefit from gentle care, so avoid bleach and fabric softener. Structured items like the Anniversary Blazer prefer cool washing or dry cleaning depending on the specific care label. Treated properly, Folk pieces develop character over years.

The Assembly Pant is Folk's most iconic trouser silhouette, with a considered tapered leg and a slightly cropped length that sits just above the shoe. The cut is architectural but relaxed, with a regular fit through the seat and thigh that suits a wide range of builds. The Assembly Pant is released each season in fabrics including ripstop organic cotton, moleskin, seersucker, herringbone, cotton linen and brushed cotton twill, with colourways drawn from Folk's restrained earthy palette. It is the entry point most customers take into the brand and the trouser to start with.

Both share the same tapered cropped silhouette and fabric architecture, but the closure differs. The standard Assembly Pant uses a traditional button and zip waistband for a clean, slightly more formal line. The Drawcord Assembly Pant uses an elasticated waistband with an internal drawcord for a more relaxed feel. Choose the standard Assembly for a sharper everyday silhouette and easier dressing up with the Anniversary Blazer or a button down shirt. Choose the Drawcord version for laid back wear and travel where comfort and packability matter. Both pair equally well with trainers, loafers or boots.

The Anniversary Blazer is Folk's modern take on soft tailoring, blending relaxed structure with durable materials more typical of outerwear than a traditional blazer. Constructed in fabrics like dark olive ripstop and natural cotton blends, it occupies the space between a chore coat, a shirt jacket and a sport coat. Internal waist drawcords, multi pocket arrangements and a relaxed shoulder cut let the wearer fine tune the fit and utility, making it equally appropriate over a T-shirt in summer or over a heavier knit in autumn. It is one of Folk's most versatile single pieces and a strong investment buy.

Folk uses a traditional British numerical sizing system across many of its shirts, sweatshirts and original trouser cuts. Size 3 equals roughly UK M, 4 equals roughly UK L and 5 equals roughly UK XL. The system dates from the brand's early years and reflects a clean, unisex sizing approach. Newer Assembly Pant releases use modern M/L/XL or W (waist) sizing alongside the original system, depending on the specific drop. Each product page on the Urban Industry site shows the correct size system for that piece, and our team is happy to translate measurements before you order.

Corozo nut buttons are sustainable natural buttons made from the dried seeds of the tagua palm tree, found in the tropical rainforests of South America. They have a distinctive tactile feel, a hard wearing surface and subtle natural colour variation that softens over time. Folk uses Corozo buttons as a hallmark of quality across most of its shirting and outerwear range, in place of standard plastic alternatives. Corozo is renewable, biodegradable and significantly more durable, with a depth of finish that elevates a piece beyond mass market shirting at a glance.

Folk sits in a distinct space within premium menswear. Norse Projects brings a clean Scandinavian aesthetic with technical fabrics and sharp cuts. Universal Works leans into British workwear heritage with utility detailing and heavier cottons. Beams Plus reinterprets American mid century menswear through obsessive Japanese fabric sourcing. Folk is the strongest pick when you want quiet British design, exclusive fabrics, a recognisable architectural silhouette, and the Assembly range that has defined the brand for over a decade. It is the most considered everyday menswear we stock for buyers who value substance over hype.