Collection: HOKA

The HOKA Brand Story

Born in the French Alps in 2009, HOKA began with a revolutionary dream - to make downhill running feel like flying. Their innovative shoes, designed by runners for runners, quickly captured the hearts of elite athletes. But HOKA is more than footwear; it's a movement. They ignite the spark in people to explore their potential through running, walking, fitness, and the outdoors.

At Urban Industry, we share HOKA's passion. That's why we carry a wide selection of HOKA footwear designed to help you chase your goals. HOKA's innovative technologies deliver unparalleled comfort, stability, and a propulsive ride. Whether you're a seasoned runner or just starting your fitness journey, HOKA has a shoe to help you redefine your limits.

HOKA shoes are built with three key technologies to deliver an unmatched running experience:

• Plush Cushioning: The midsole acts as a high-performance shock absorber, absorbing impact and propelling you forward with a weightless feel. Whether you crave maximum softness or a touch more responsiveness, HOKA offers a range of cushioning levels to match your needs.

• Active Foot Frame: This innovative design cradles your foot securely, adapting to different terrains and providing ultimate support and confidence with every stride.

• MetaRocker Technology: The curved MetaRocker promotes a smooth and efficient transition from heel to toe. Depending on your running style, HOKA offers different MetaRocker profiles - a more aggressive design for a faster feel or a gentler curve for added stability.

Shop at Urban Industry today and explore our range of HOKA shoes for track, road, trail, and everything in between. We can help you find the perfect pair to elevate your running experience - just reach out via live chat, email, or phone.