Collection: HOKA

The HOKA Brand Story

HOKA, established in 2009 by French trail-running enthusiasts Nicolas Mermoud and Jean-Luc Diard, has rapidly ascended to prominence in the athletic footwear industry. The brand's mission is to empower athletes to feel like they can fly, achieved through innovative designs that challenge traditional norms.

Hoka Innovative Design Philosophy

HOKA's distinctive approach centers on maximalist cushioning, providing exceptional comfort and support. This design philosophy is evident in their oversized midsoles and the Meta-Rocker technology, which promotes a smooth and efficient stride. Such innovations cater to a diverse range of athletes, from ultramarathoners to casual runners, enhancing performance and reducing fatigue.

• Plush Cushioning: The midsole acts as a high-performance shock absorber, absorbing impact and propelling you forward with a weightless feel. Whether you crave maximum softness or a touch more responsiveness, HOKA offers a range of cushioning levels to match your needs.
• Active Foot Frame: This innovative design cradles your foot securely, adapting to different terrains and providing ultimate support and confidence with every stride.
• MetaRocker Technology: The curved MetaRocker promotes a smooth and efficient transition from heel to toe. Depending on your running style, HOKA offers different MetaRocker profiles - a more aggressive design for a faster feel or a gentler curve for added stability.

Diverse Product Lineup

HOKA offers a comprehensive selection of footwear tailored to various activities:

• Road Running: Models like the Clifton and Bondi are celebrated for their lightweight construction and superior cushioning, making them ideal for long-distance road runners.
• Trail Running: The Speedgoat and Mafate shoes provide enhanced traction and stability on rugged terrains, catering to trail enthusiasts seeking reliability and performance.
• Hiking: For outdoor adventurers, the Anacapa, Kaha and Summit Tor offer durability and comfort, ensuring support during extended hikes.
• Everyday Wear: The great thing about Hoka is their cross over appeal. Most of the range seamlessly blends performance with style, suitable for both athletic activities and daily use.
  

Commitment to Inclusivity and Sustainability

HOKA is dedicated to inspiring movement for all, emphasizing diversity, equity, and inclusion within its community. The brand actively works to amplify voices and provide access to running, walking, fitness, and outdoor activities, embodying the belief that everyone is an athlete.

Experience HOKA at Urban Industry

Urban Industry is proud to feature a curated selection of HOKA footwear, catering to both seasoned athletes and newcomers seeking unparalleled comfort and performance. Explore our range to find the perfect pair that aligns with your athletic pursuits and lifestyle needs. You can read more on the History of Hoka with our delve into the brands back story here. 

Discover the HOKA Difference

Elevate your running experience with HOKA's innovative designs and commitment to quality. Whether you're hitting the trails, pounding the pavement, or seeking everyday comfort, HOKA has a shoe tailored for you. Take a look at our HOKA collection today and take the first step towards a more comfortable and efficient run. We can help you find the perfect pair to elevate your running experience - just reach out via our live chat, email, or phone.