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  • HOKA Mafate Speed 2 TS Shoes

    HOKA Mafate Speed 2 TS Shoes

    HOKA Mafate Speed 2 TS Shoes

    Putty/Black

    £124.95 GBP
    Sale price  £124.95 GBP Regular price  £159.95 GBP -21%
    21% Off
  • HOKA Speedgoat 2 TS Shoes

    HOKA Speedgoat 2 TS Shoes

    HOKA Speedgoat 2 TS Shoes

    Light Roast/Dark Roast

    £109.95 GBP
    Sale price  £109.95 GBP Regular price  £139.95 GBP -21%
    21% Off
  • HOKA Clifton 10 Shoes

    HOKA Clifton 10 Shoes

    HOKA Clifton 10 Shoes

    Dark Roast/Black

    £109.95 GBP
    Sale price  £109.95 GBP Regular price  £139.95 GBP -21%
    21% Off
  • HOKA Clifton 10 Shoes

    HOKA Clifton 10 Shoes

    HOKA Clifton 10 Shoes

    Varsity Navy/Black

    £139.95 GBP
    Sale price  £139.95 GBP Regular price  £0.00 GBP
  • HOKA Bondi 7 Shoes

    HOKA Bondi 7 Shoes

    HOKA Bondi 7 Shoes

    Varsity Navy/Black

    £119.95 GBP
    Sale price  £119.95 GBP Regular price  £149.95 GBP -20%
    20% Off
  • HOKA Speedgoat 2 TS Shoes

    HOKA Speedgoat 2 TS Shoes

    HOKA Speedgoat 2 TS Shoes

    Black/Stardust

    £99.95 GBP
    Sale price  £99.95 GBP Regular price  £139.95 GBP -28%
    28% Off
  • HOKA Speedgoat 2 TS Shoes

    HOKA Speedgoat 2 TS Shoes

    HOKA Speedgoat 2 TS Shoes

    Varsity Navy/Black

    £99.95 GBP
    Sale price  £99.95 GBP Regular price  £139.95 GBP -28%
    28% Off
  • HOKA Mafate Speed 2 Shoes

    HOKA Mafate Speed 2 Shoes

    HOKA Mafate Speed 2 Shoes

    Asphalt Grey/Walnut

    £127.95 GBP
    Sale price  £127.95 GBP Regular price  £159.95 GBP -20%
    20% Off
  • HOKA Mafate Speed 4 Lite Shoes

    HOKA Mafate Speed 4 Lite Shoes

    HOKA Mafate Speed 4 Lite Shoes

    Light Roast/Oatmilk

    £134.95 GBP
    Sale price  £134.95 GBP Regular price  £169.95 GBP -20%
    20% Off
  • HOKA Mafate Speed 4 Lite Shoes

    HOKA Mafate Speed 4 Lite Shoes

    HOKA Mafate Speed 4 Lite Shoes

    Faded Navy/Varsity

    £135.95 GBP
    Sale price  £135.95 GBP Regular price  £169.95 GBP -20%
    20% Off
  • HOKA Mafate Speed 4 Lite Shoes

    HOKA Mafate Speed 4 Lite Shoes

    HOKA Mafate Speed 4 Lite Shoes

    Tree Bark/Cast

    £135.95 GBP
    Sale price  £135.95 GBP Regular price  £169.95 GBP -20%
    20% Off
  • HOKA Tor Summit Shoes

    HOKA Tor Summit Shoes

    HOKA Tor Summit Shoes

    Light Roast/Putty

    £139.95 GBP
    Sale price  £139.95 GBP Regular price  £174.95 GBP -20%
    20% Off
  • HOKA Tor Summit Shoes

    HOKA Tor Summit Shoes

    HOKA Tor Summit Shoes

    Moss Green/Spruce Green

    £139.95 GBP
    Sale price  £139.95 GBP Regular price  £174.95 GBP -20%
    20% Off
  • HOKA Mafate Speed 2 TS Shoes

    HOKA Mafate Speed 2 TS Shoes

    HOKA Mafate Speed 2 TS Shoes

    Black/Carbon

    £124.95 GBP
    Sale price  £124.95 GBP Regular price  £159.95 GBP -21%
    21% Off
  • HOKA Stinson One7 Shoes

    HOKA Stinson One7 Shoes

    HOKA Stinson One7 Shoes

    Light Roast/Asphalt

    £135.95 GBP
    Sale price  £135.95 GBP Regular price  £169.95 GBP -20%
    20% Off
  • HOKA Kaha 3 Low GTX Shoes

    HOKA Kaha 3 Low GTX Shoes

    HOKA Kaha 3 Low GTX Shoes

    Honeydew/Black

    £139.95 GBP
    Sale price  £139.95 GBP Regular price  £174.95 GBP -20%
    20% Off
  • HOKA Tor Summit Shoes

    HOKA Tor Summit Shoes

    HOKA Tor Summit Shoes

    Cast Iron/Walnut

    £119.95 GBP
    Sale price  £119.95 GBP Regular price  £174.95 GBP -31%
    31% Off
  • HOKA Mafate Three2 Grid Shoes

    HOKA Mafate Three2 Grid Shoes

    HOKA Mafate Three2 Grid Shoes

    Truffle Salt/Sour Lemon

    £99.95 GBP
    Sale price  £99.95 GBP Regular price  £169.95 GBP -41%
    41% Off
  • HOKA Mafate Speed 2 Shoes

    HOKA Mafate Speed 2 Shoes

    HOKA Mafate Speed 2 Shoes

    White/Fresh Cut Grass

    £114.95 GBP
    Sale price  £114.95 GBP Regular price  £159.95 GBP -28%
    28% Off
  • HOKA Crew Run Socks 3-Pack

    HOKA Crew Run Socks 3-Pack

    HOKA Crew Run Socks 3-Pack

    White/White/White

    £34.95 GBP
    Sale price  £34.95 GBP Regular price  £0.00 GBP
  • HOKA Speedgoat 2 Shoes

    HOKA Speedgoat 2 Shoes

    HOKA Speedgoat 2 Shoes

    Black/Squid Ink

    £69.95 GBP
    Sale price  £69.95 GBP Regular price  £139.95 GBP -50%
    Clearance
  • HOKA Bondi B3LS Shoes

    HOKA Bondi B3LS Shoes

    HOKA Bondi B3LS Shoes

    Oat Milk/Oat Milk

    £83.95 GBP
    Sale price  £83.95 GBP Regular price  £139.95 GBP -40%
    40% Off
  • HOKA Clifton 10 Shoes

    HOKA Clifton 10 Shoes

    HOKA Clifton 10 Shoes

    Raw Linen/Stone

    £97.95 GBP
    Sale price  £97.95 GBP Regular price  £139.95 GBP -30%
    30% Off
  • HOKA Clifton L Suede Shoes

    HOKA Clifton L Suede Shoes

    HOKA Clifton L Suede Shoes

    Vaporous/Barley

    £89.95 GBP
    Sale price  £89.95 GBP Regular price  £149.95 GBP -40%
    40% Off
  • HOKA Mafate Three2 Grid Shoes

    HOKA Mafate Three2 Grid Shoes

    HOKA Mafate Three2 Grid Shoes

    Rose Cream/Stucco

    £119.95 GBP
    Sale price  £119.95 GBP Regular price  £169.95 GBP -29%
    29% Off

HOKA, established in 2009 by French trail-running enthusiasts Nicolas Mermoud and Jean-Luc Diard, has rapidly ascended to prominence in the athletic footwear industry. The brand's mission is to empower athletes to feel like they can fly, achieved through innovative designs that challenge traditional norms.

Hoka Innovative Design Philosophy

HOKA's distinctive approach centers on maximalist cushioning, providing exceptional comfort and support. This design philosophy is evident in their oversized midsoles and the Meta-Rocker technology, which promotes a smooth and efficient stride. Such innovations cater to a diverse range of athletes, from ultramarathoners to casual runners, enhancing performance and reducing fatigue.

  • Plush Cushioning: The midsole acts as a high-performance shock absorber, absorbing impact and propelling you forward with a weightless feel. Whether you crave maximum softness or a touch more responsiveness, HOKA offers a range of cushioning levels to match your needs.
  • Active Foot Frame: This innovative design cradles your foot securely, adapting to different terrains and providing ultimate support and confidence with every stride.
  • MetaRocker Technology: The curved MetaRocker promotes a smooth and efficient transition from heel to toe. Depending on your running style, HOKA offers different MetaRocker profiles - a more aggressive design for a faster feel or a gentler curve for added stability.

Diverse Product Lineup

HOKA offers a comprehensive selection of footwear tailored to various activities:

  • Road Running: Models like the Clifton and Bondi are celebrated for their lightweight construction and superior cushioning, making them ideal for long-distance road runners.
  • Trail Running: The Speedgoat and Mafate shoes provide enhanced traction and stability on rugged terrains, catering to trail enthusiasts seeking reliability and performance.
  • Hiking: For outdoor adventurers, the Anacapa, Kaha and Summit Tor offer durability and comfort, ensuring support during extended hikes.
  • Everyday Wear: The great thing about Hoka is their cross over appeal. Most of the range seamlessly blends performance with style, suitable for both athletic activities and daily use.

Commitment to Inclusivity and Sustainability

HOKA is dedicated to inspiring movement for all, emphasizing diversity, equity, and inclusion within its community. The brand actively works to amplify voices and provide access to running, walking, fitness, and outdoor activities, embodying the belief that everyone is an athlete.

Experience HOKA at Urban Industry

Urban Industry is proud to feature a curated selection of HOKA footwear, catering to both seasoned athletes and newcomers seeking unparalleled comfort and performance. Explore our range to find the perfect pair that aligns with your athletic pursuits and lifestyle needs. You can read more on the History of Hoka with our delve into the brands back story here. 

Discover the HOKA Difference

Elevate your running experience with HOKA's innovative designs and commitment to quality. Whether you're hitting the trails, pounding the pavement, or seeking everyday comfort, HOKA has a shoe tailored for you. Take a look at our HOKA collection today and take the first step towards a more comfortable and efficient run. We can help you find the perfect pair to elevate your running experience - just reach out via our live chat, email, or phone.

Frequently asked questions about HOKA

Where can I buy HOKA in the UK?

Urban Industry is a UK based independent stockist of HOKA, with the full road running, trail running, lifestyle and hiking ranges available to ship from our Eastbourne warehouse. We carry the latest Bondi, Clifton, Speedgoat, Kaha and Project Transport models, plus matching socks and caps. Orders placed before 3pm on a working day are dispatched the same day, with next working day UK delivery and tracked international shipping available at checkout. Buying from a long established UK retailer means accurate live stock, secure checkout and aftercare from a real team rather than a marketplace seller.

Is Urban Industry a reliable place to buy HOKA?

Yes. Urban Industry has been trading since 2002 and holds an Excellent rating on Trustpilot, with thousands of verified customer reviews covering HOKA and the rest of our running, outdoor and workwear brands. Every pair of HOKA we stock is sourced through official channels, so what arrives is genuine, in current season boxes and covered by our standard 18 day returns. Our small UK based team handles every order and reply personally, which means faster answers on fit, accurate stock information and a smoother experience than buying from an unverified marketplace seller.

Does Urban Industry offer fast UK delivery and easy returns on HOKA?

Yes. UK orders for HOKA qualify for our next working day delivery service when placed before 3pm Monday to Friday, with standard tracked options also available at checkout. We accept returns within 18 days on unworn HOKA shoes in their original box, and we offer a subsidised UK returns label for 3.95 GBP that is deducted from your refund. International customers can also return their order, though postage is at the customer's expense. Full delivery thresholds and complete returns terms for every region are listed on our Shipping and Refund Policy pages.

Why buy HOKA from an independent specialist rather than a marketplace?

HOKA shoes are a fit and performance led purchase, so it is worth buying from a retailer that genuinely understands the range. Independent specialists like Urban Industry hand pick each style we stock, photograph it in house and write our own product descriptions, so you can see the colour, midsole height and finish accurately before you order. You also get live, honest stock counts, secure UK payment, no third party resellers and aftercare from a real team, rather than the fake listings, mismatched boxes and grey market imports that often appear on large marketplaces.

What is HOKA and where does it come from?

HOKA is a performance running brand founded in 2009 in Annecy, France by trail and skiing veterans Nicolas Mermoud and Jean-Luc Diard. The pair set out to solve a simple problem, how to descend mountain trails faster, by designing a shoe with a far thicker midsole than anything else on the market. That idea became HOKA's signature oversized cushioning and Meta-Rocker geometry. The brand is now part of Deckers and is worn by everyone from elite ultrarunners and major marathon winners to everyday road runners and fashion led wearers around the world.

What is HOKA's Meta-Rocker and how does it work?

Meta-Rocker is the curved, banana shaped midsole geometry built into almost every HOKA shoe. The forefoot and heel are tilted slightly upwards, so the foot rolls smoothly from heel strike to toe off with less effort. Combined with HOKA's lightweight, oversized midsole, the rocker shape encourages a more efficient stride and reduces the perceived impact on your knees, hips and ankles. The result is the brand's signature feel, plush, springy and low fatigue, even on long road miles, technical trails and full days of walking or standing.

Why are HOKA shoes so cushioned and does that make them heavy?

HOKA was the original maximalist running brand, built around the idea that a thicker, softer midsole can absorb more impact without slowing you down. The cushioning is made from low density EVA foam, engineered to feel deep and plush while staying surprisingly light on the foot. Most HOKA road models weigh in line with traditional trainers, despite looking dramatically thicker, because the foam itself is light and the upper is minimal. The pay off is reduced fatigue on long runs, easy daily mileage and joint friendly comfort for walking, commuting and standing all day.

How do I care for and clean my HOKA shoes?

Most HOKA shoes have synthetic mesh or engineered knit uppers, which clean well with a soft brush, lukewarm water and a little mild detergent. Avoid the washing machine and tumble dryer, as the heat can break down the foam midsole and weaken the glued construction. Let them air dry naturally, away from direct heat, stuffed with paper to hold their shape. Suede or premium leather styles, like the Clifton L Suede, should be cleaned with a soft brush and a dedicated suede cleaner to keep the nap and colour looking fresh.

What is the HOKA Bondi and what is it best for?

The Bondi is HOKA's flagship max-cushioned road shoe, designed for the highest level of soft, stable comfort underfoot. It uses one of the thickest midsoles in the range with a smooth Meta-Rocker, which makes it ideal for high mileage road running, long days of walking, commuting and standing all day at work. The current generation, the Bondi 9, uses an updated supercritical foam for an even softer feel without adding weight. If you want the plushest, most forgiving HOKA in the line up, the Bondi is the place to start.

What is the difference between the HOKA Bondi 9 and the Bondi B3LS?

The Bondi 9 is the current performance running version, with HOKA's latest supercritical foam, an engineered mesh upper and a focus on long miles, easy paces and recovery runs. The Bondi B3LS is the lifestyle take, built on a similar oversized silhouette but tuned for street wear, with elevated materials, retro colourways and a chunkier, fashion led look. Both share the same dramatically cushioned profile, so the choice comes down to how you plan to wear them, daily mileage and structured runs for the 9, off duty style and walking for the B3LS.

Why is the HOKA Clifton so popular?

The Clifton is HOKA's everyday workhorse and the model that introduced most people to the brand. It hits a rare combination, soft, deep cushioning, light weight, a balanced fit and a smooth Meta-Rocker ride, all at a friendlier price than most premium trainers. That makes it equally good as a first running shoe, a daily training shoe and a stand all day walker. The current Clifton 10 keeps the formula and adds a refined upper and slightly more responsive foam, while heritage versions like the One9 lean into retro lifestyle styling.

What is the difference between the HOKA Clifton 10 and the Clifton L Suede?

The Clifton 10 is the current performance running version, with an engineered mesh upper, the latest cushioning compound and a Meta-Rocker tuned for daily training and long road miles. The Clifton L Suede uses the same cushioned platform but is finished as a lifestyle trainer, with a premium suede upper and muted, fashion led colourways aimed at off duty wear rather than running. If you want everyday miles and structured runs choose the 10, and if you want the cloud like HOKA feel for travel, walking and casual outfits, go for the L Suede.

What is the HOKA Speedgoat designed for?

The Speedgoat is HOKA's benchmark trail shoe, named after legendary ultrarunner Karl Meltzer, known as Speedgoat. It pairs the brand's signature thick midsole with an aggressive Vibram Megagrip outsole, deep lugs and a more secure upper, so it grips confidently on mud, loose rock and steep descents while still feeling plush underfoot. The current Speedgoat 6 GTX adds a Gore-Tex membrane for wet UK weather and winter trails. It suits everything from a few miles of muddy local path running to long mountain days, fastpacking and ultra distance events.

Are HOKA Kaha hiking shoes any good for the UK hills?

Yes, the HOKA Kaha range is purpose built for long distance hiking and the wet, mixed terrain you get across UK hills and trails. The Kaha 3 GTX is a full leather upper boot with a Gore-Tex membrane, a stable HOKA midsole and a Vibram outsole for confident grip, while the Kaha 3 Low GTX delivers the same comfort and waterproofing in a low cut, lighter weight shoe for day hikes and approach walks. Both feel noticeably more cushioned than traditional hiking boots, which makes them especially good for longer days on hard packed paths.