Element

Element is sold in the UK through a small number of carefully selected independent retailers, and Urban Industry is one of the leading stockists. We carry the current range including the Element Special Projects (ESP) technical line alongside core organic cotton T-shirts, hoodies, chinos, double knee pants, work jackets, overshirts, waterproof shell jackets, windbreakers and shorts. Based in Eastbourne and trading since 2002, our team is happy to advise on sizing, fabric and which pieces suit your use. We are rated Excellent on Trustpilot and ship Element globally.

Yes. Urban Industry is an authorised UK Element retailer trading since 2002, sourcing every piece through official distribution channels. Our Trustpilot rating sits at Excellent with thousands of UK and international reviews, and we offer real human sizing and fabric advice before you order. We curate Element alongside other premium skate and outdoor brands including Pop Trading Company, OBEY Clothing, Carhartt WIP, Dime, Parlez and Brixton, with fast UK dispatch and proper after sales care on every order.

Yes, we ship Element worldwide from Eastbourne on the South Coast of England. UK orders dispatch on a next working day service with free delivery over our standard threshold. International orders go via tracked services to Europe, North America, Asia and Australasia, calculated at checkout. Because the UK Element range and the Element Special Projects line often differ in styles and colourways from the US and European drops, international customers regularly choose Urban Industry to access UK exclusive pieces. All international shipments are insured and tracked end to end.

Element pieces are covered by our standard 18 day returns policy. If the item is unworn, in original condition and returned with its tags and packaging, you can send it back for a full refund or exchange. UK returns are arranged through our online portal. International returns are accepted at the customer's cost. For sizing queries before you buy, our team is happy to advise based on your measurements and intended use, as Element uses a classic skate fit on core staples and a slightly more tailored cut on the ESP technical line.

Element was founded in 1992 in California by Johnny Schillereff as a skateboard hardware and apparel brand, with a focus on durability, art and environmental consciousness from day one. The brand started on the streets and skateparks of the West Coast and has evolved into a comprehensive lifestyle label that bridges authentic skate functionality with technical outdoor apparel. Element was among the first skate brands to commit to organic cotton and recycled polyester at scale, long before either became industry standard. The combination of West Coast skate heritage and a real engineering mindset still defines the brand today.

Element Special Projects, or ESP, is Element's premium technical sub line, focused on limited edition releases, advanced fabrics and a more utilitarian, experimental design language. ESP pieces typically use higher grade textiles such as Cordura ripstop, GOTS certified organic cotton and Repreve recycled polyester. Modular pocketing, articulated panelling and considered detailing drawn from military archives and vintage trekking gear define the line. ESP is the line that has driven Element's recent shift toward considered menswear and technical utility, and is where to look for pieces with real depth.

Standard Element focuses on core skate staples, graphic T-shirts, dependable hoodies and everyday outerwear, all built to take the abrasion of skating and casual wear. ESP, by contrast, is the premium tier, focused on limited releases, technical fabrics and considered design. ESP pieces typically have more refined cuts, higher specification fabrics, better weather resistance and a more utilitarian, experimental language. Both lines share the same Element ethos around durability and sustainability, but ESP is where you go for premium technical menswear.

Sustainability sits at the centre of Element's product development and has done long before it became a streetwear talking point. The brand uses GOTS certified organic cotton across the core T-shirt and shorts range, recycled polyester blends through ESP outerwear and bottoms, Repreve recycled fibres and Global Recycled Standard certified recycled cotton. Many shells are treated with PFAS free Durable Water Repellent finishes rather than older fluorocarbon chemistry. The Element pieces we carry at Urban Industry that use these materials are flagged on the product page.

Element T-shirts and hoodies use a classic skate fit, sitting between traditional fitted and full oversized, with a roomy body and a comfortable shoulder drop. Most pieces fit true to UK size for that authentic skate silhouette. If you prefer a slimmer modern fit, sizing down is sensible. If you want a fully oversized look, sizing up by one delivers it cleanly. The core organic cotton T-shirts use a 180 grams per square metre jersey for substance without weight, and the heavier French terry hoodies sit closer to 320 grams per square metre.

Element trousers run true to your usual waist size but with a generously cut leg. The Big Pleated Chino sits high on the waist with two forward pleats and a voluminous straight leg that drops cleanly over a skate shoe or boot, drawing on '90s skate proportions. The ESP Easy Double Knee Pant uses a lighter weight poplin with reinforced knee panels for skate durability without the bulk of traditional double knee canvas. Standard regular fit chinos sit between these two, with a cleaner straight leg. All cotton fabrics are pre shrunk.

It depends on the model. The Element waterproof shell jackets, including the Alder 2.0 Travel Waterproof Shell, use a 10K rated Durable Water Repellent and lamination that delivers full waterproof protection in sustained rain and proper outdoor use. The lighter weight Alder Shell Jacket uses a 10K/5K DWR specification, which sheds wind and light rain rather than handling sustained downpours. The product page on each shell states the specification clearly. Element's higher rated shells use PFAS free DWR chemistry across the current range.

Always follow the inner care label first. As a general guide, wash Element organic cotton T-shirts and hoodies inside out in cool water with a non bio liquid detergent, and avoid fabric softener as it dulls graphic prints and clogs technical fabrics. For ESP technical pieces and waterproof shells, never use fabric softener and tumble dry on a low heat setting to help reactivate the Durable Water Repellent. Hang dry cotton pieces to preserve the cut, and iron graphics on the reverse only.

Element sits in a distinct space within skate and lifestyle. Pop Trading Company brings a European take with cleaner graphics and refined cuts. OBEY Clothing leans into political art and graphic heritage. Carhartt WIP is the workwear leaning crossover, durable and broad in scope. Dime brings Montreal skate humour with heavyweight cotton bodies. Element is the strongest pick when you want genuine 1992 skate heritage, a clear commitment to organic cotton and recycled fabrics, and the technical depth of the ESP line, which few other skate brands offer at this price point.

The Dulcey is one of Element's recurring outerwear shapes, built around a heritage utility silhouette and cut from heavier weight fabrics for genuine outdoor wearability. The Hooded Canvas version uses a substantial 450 grams per square metre recycled cotton canvas with a Sherpa lined hood, ideal for cold dry winter use. The Low Tide Jacket uses a softer washed cotton with the same proportions for a less rugged, more casual look. The Dulcey works as a winter through spring layer, sitting between a chore coat and a parka in weight, and has become one of the most popular Element pieces we stock.