Beams Plus

Beams Plus is sold in the UK through a small number of carefully selected independent retailers, and Urban Industry is one of the leading stockists. We carry a deep seasonal range including button down Oxford shirts, 2 Pleats Twill Pants, knit polos, cardigans, flannel shirts, block print open collar shirts, hoodies, sweats and rag socks. Based in Eastbourne and trading since 2002, our team is happy to advise on sizing, fabric and styling. We are rated Excellent on Trustpilot and ship Beams Plus globally with next working day UK delivery.

Yes. Urban Industry is an authorised UK Beams Plus retailer trading since 2002, sourcing every piece through official distribution channels. Our Trustpilot rating sits at Excellent with thousands of UK and international reviews, and we offer real human sizing and fabric advice before you order. We curate Beams Plus alongside other premium Japanese and Americana brands including Norse Projects, Universal Works, Edwin, Gramicci, Stan Ray, Carhartt WIP and Rototo, with fast UK dispatch and proper after sales care on every order.

Yes, we ship Beams Plus worldwide from Eastbourne on the South Coast of England. UK orders dispatch on a next working day service with free delivery over our standard threshold. International orders go via tracked services to Europe, North America, Asia and Australasia, calculated at checkout. Because Beams Plus is produced in limited Japanese production runs, customers outside Japan often choose Urban Industry to access pieces that are difficult to find in their own market. All international shipments are insured and tracked end to end.

Beams Plus pieces are covered by our standard 18 day returns policy. If the item is unworn, in original condition and returned with its tags and packaging, you can send it back for a full refund or exchange. UK returns are arranged through our online portal. International returns are accepted at the customer's cost. For sizing queries before you buy, our team is happy to advise based on your measurements, which we recommend for Japanese fits that often differ from Western sizing. Faulty items are handled directly by Urban Industry.

Beams Plus is a sub label of Beams, the legendary Japanese retailer founded in Tokyo in 1976 by Yasuyuki Yoshinari. Beams began life as the American Life Shop Beams, importing US college campus style to Japan. Beams Plus was launched in 1999 as a tribute to the golden era of American menswear from the 1940s to the 1960s. It draws on Ivy League, outdoor, military and workwear traditions, then reinterprets them through obsessive Japanese fabric sourcing, craftsmanship and detail. The result is authentic menswear designed to be worn forever.

Most Americana brands borrow from US workwear and Ivy heritage at a surface level. Beams Plus studies it like a discipline. Every Oxford shirt collar roll, every flannel weave, every pleat pant break and every knit gauge is researched against archival mid century reference and then made in Japan to a higher specification than the original it pays tribute to. Fabrics are usually woven on slow traditional looms, with cotton, wool and yarn selection chosen for hand and longevity. The result is menswear that feels familiar and timeless, but built with a depth mass market American brands simply do not match.

The majority of Beams Plus pieces are made in Japan, in small specialist factories chosen for their expertise in specific techniques. Shirting, knitwear and tailored pieces are typically Japanese made on traditional looms and machinery, with cotton and wool sourced through long standing mill relationships. A small number of seasonal or collaboration pieces may be produced in other countries where the relevant craft tradition lives, but the heart of the range is Japanese made. The label on each piece confirms origin clearly, and our team can confirm in advance for any specific item you are considering.

Follow the inner care label first, as fabrics vary from heavy oxford cotton and flannel through to wool knitwear and twill. As a general guide, wash cotton shirts and trousers cold inside out using a non bio liquid detergent, hang dry to preserve structure, and iron from the inside. Knitwear and cardigans should be hand washed or wool cycled then dried flat to keep their shape, never tumble dried. A Beams Plus Oxford washed gently will develop a beautifully softened, broken in feel over the years that defines the very best Japanese cotton.

The Beams Plus Button Down Oxford Shirt is widely considered one of the best Oxford shirts made anywhere in the world. The fabric is a heavy weight Japanese oxford cotton with a refined slub and depth of colour that thinner imports simply cannot match. The collar features a true unlined Ivy League roll. The placket and stitching are clean, and the cut sits between American boxy and Italian slim for an elegant, everyday silhouette. They wash and wear beautifully and only get better with age. Available at Urban Industry in colours including blue, pink, navy and candy stripes.

Beams Plus uses a Japanese fit which generally runs slightly slimmer through the shoulders, chest and seat than American or Western European labels of the same nominal size. Most customers find their usual UK size fits well, but if you prefer a relaxed cut, or sit between sizes, sizing up by one is sensible. The 2 Pleats Twill Pant in particular has a roomier upper block with a clean tapered leg, which suits most builds. Our team is happy to confirm specific chest, waist and inseam measurements before you order if you want certainty.

The 2 Pleats Twill Pant is a classic mid century inspired trouser, drawn from the cuts worn by American servicemen, golfers and college students of the 1950s and 1960s. The fabric is a heavy Japanese cotton twill that holds its press, ages with character and feels substantial without stiffness. The two forward pleats create extra room through the seat and thigh, with a clean tapered leg below, giving the trouser a roomy, traditional sit that looks intentional rather than baggy. It works equally well with a button down and loafers or with a T-shirt and trainers.

All three brands offer excellent twill trousers but the cuts and intent differ. The Beams Plus 2 Pleats Twill Pant is the most tailored, drawing from mid century Ivy League and military reference. Gramicci is the most relaxed and outdoor focused, designed for climbing with a stretch gusset and webbing belt. Stan Ray sits between, offering authentic American workwear and military reissues with a more boxy traditional fit. Choose Beams Plus for refined everyday wear, Gramicci for outdoor leisure and Stan Ray for heritage workwear.

Beams Plus treats knitwear with the same obsessive attention as its shirts and tailoring. Yarns are sourced from Japanese spinners known for soft hand and durability, and knit gauges, including the 9G crew knit and 9G knit polo, are chosen to give pieces real structure and longevity. The Botanical Cardigan, Half Zip Knit Polo and Collar Line Knit Polo all reflect mid century reference but executed with a refined hand that allows them to layer cleanly under a jacket or wear alone. These are knits designed to hold shape, resist pilling and feel better after years of wear.

The Open Collar Block Print Shirts are one of Beams Plus' most distinctive seasonal pieces. The fabric is a soft cotton with block print pattern work that draws from traditional Indian textile craft. The shirts feature a relaxed open camp collar cut, soft drape and rounded hem, designed to be worn open or buttoned and tucked or untucked. They are a brilliant warm weather alternative to a printed Hawaiian shirt, offering more depth and craft. Each colour, currently blue, black and red, has its own pattern repeat. Sizing tends to wear true to chest, with relaxed drape through the body.