New Balance

Urban Industry is a UK based independent stockist of New Balance, with the brand's heritage running shoes, Made in UK and Made in USA models, and Athletics apparel available to ship from our Eastbourne warehouse. We carry the latest 1906R, 991, 990v6, 992, 2002R, 2010 and 580 silhouettes alongside Made in UK Allerdale and Flimby produced 991v2 colourways, plus joggers, sweatshirts, hoodies and t-shirts. Orders placed before 3pm on a working day are dispatched the same day, with next working day UK delivery and tracked international shipping available at checkout.

Yes. Urban Industry has been trading since 2002 and holds an Excellent rating on Trustpilot, with thousands of verified customer reviews covering New Balance and the rest of our footwear, workwear and lifestyle brands. Every pair of New Balance we stock is sourced through official channels, so what arrives is genuine, in current season boxes and tags and covered by our standard 18 day returns. Our small UK based team handles every order and reply personally, which is reassuring on a brand where counterfeits and grey market stock are a real risk on larger marketplaces.

Yes. UK orders for New Balance qualify for our next working day delivery service when placed before 3pm Monday to Friday, with standard tracked options also available at checkout. We accept returns within 18 days on unworn New Balance shoes in their original box and on unworn apparel with hangtags attached, and we offer a subsidised UK returns label for 3.95 GBP that is deducted from your refund. International customers can also return their order, though postage is at the customer's expense.

New Balance is one of the most counterfeited sneaker brands in the world, particularly on the 990, 991 and 2002R silhouettes, so it pays to buy from a retailer with verified, official stock. Independent specialists like Urban Industry hand pick each release, photograph it in house and write our own descriptions, so you can see the colour, midsole detail and finish accurately before you order. You also get live, honest stock counts, secure UK payment, no third party resellers and aftercare from a real team rather than the fake listings that often turn up on large marketplaces.

New Balance is an American sportswear brand founded in 1906 in Boston, Massachusetts. It started life as the New Balance Arch Support Company, making orthotic insoles to give wearers a more comfortable, balanced foot, which is where the name comes from. The first running shoe arrived in 1960, and the brand has stayed family owned since the Davis family bought it in 1972. Today New Balance still produces shoes in its US factories in Massachusetts and Maine and its UK factory in Flimby, Cumbria, alongside performance and lifestyle ranges built in Asia.

New Balance runs two heritage factories outside of Asia, one in Flimby, Cumbria, producing shoes in the UK since 1982, and a group of factories in Massachusetts and Maine in the USA. Made in UK shoes include the 991v2, 1500 family and Allerdale, while Made in USA covers the 990v6, 991, 992 and 993. Both lines use premium leathers, pigskin suedes and proprietary cushioning, with a more durable, heavier build than the imported lifestyle models. The Made in UK and Made in USA tabs cost more but tend to last longer.

New Balance numbers and codes look complex because each silhouette has multiple generations and finishes. The first one or two characters tell you the base model, so 1906 is the 1906R, 991 is the 991 silhouette and 9060 is the 9060. Letters at the end indicate colourway and special makes, such as M for men's, U for unisex, GL for grey leather and BK for black. Generation numbers like v2 or v6 mark updates to the midsole and upper. Once you know the base model, the rest of the code falls into place.

New Balance is one of the few major brands that still offers genuine width options, although most lifestyle pairs sold in the UK come in standard D width for men and B for women. The brand is generally true to size, though premium Made in UK and Made in USA pairs can run slightly wider in the toe box. To clean, brush off loose dirt, then spot clean with a soft brush and a small amount of mild detergent. Use a dedicated suede brush on pigskin and nubuck panels, and air dry away from heat.

The 1906R is one of New Balance's best selling silhouettes today, originally launched as a performance running shoe in the mid 2000s and revived as a Y2K technical lifestyle trainer. The current build uses ABZORB and N-ergy cushioning under the heel and forefoot, a mesh and synthetic upper with structured overlays, and a chunky stability outsole, giving you a comfortable, supportive feel and a distinctive techy look. Multiple seasonal colourways arrive each year, often selling out fast, which is why it has become a cornerstone of the brand's modern line up.

Both the 1906R and 2002R are early to mid 2000s performance runners brought back as lifestyle silhouettes, but they have different feels. The 1906R is the slimmer, more aggressive of the two, with a closer to ground midsole, sharper overlays and a faster looking silhouette aimed at street and techwear leaning outfits. The 2002R has a chunkier, more retro Y2K trail runner shape, with a softer upper, more pronounced midsole and the heritage ABZORB and N-ergy cushioning. Choose the 1906R for a slimmer Y2K feel, or the 2002R for maximum nostalgia.

The 991v2 is the latest update to the iconic 991 silhouette, produced at New Balance's heritage Flimby factory in Cumbria. It pairs premium pigskin suede and mesh uppers with the brand's ABZORB and ENCAP cushioning, hand finished by UK based makers. The v2 update brings a refined midsole, modernised overlays and a slightly cleaner profile compared with the original 991, while keeping the signature low to ground, anatomically supportive ride. It is widely considered one of the most refined retro runners in the New Balance line up, especially in classic grey suede.

Both are heritage flagship silhouettes, but they come from different factories and have distinct silhouettes. The Made in UK 991v2 is built in Flimby, Cumbria, with a lower profile, slimmer midsole and a more European, understated finish that pairs naturally with tailoring and denim. The Made in USA 990v6 is built in Massachusetts and Maine, with a chunkier, taller stability midsole, FuelCell cushioning and the classic American dad shoe silhouette. Choose the 991 for a slimmer, more refined look and the 990v6 for maximum cushioning and that signature New Balance bulk.

The 990v6 is the sixth generation of one of the most important running shoes in New Balance history, the 990. Built in the brand's Massachusetts and Maine factories, it uses a premium mesh and pigskin suede upper, FuelCell foam cushioning under a stability midsole and a sculpted outsole for support across long days on your feet. The 990 family has been worn by everyone from runners to high profile collectors and remains the original American dad shoe, balancing comfort, build quality and quietly confident styling.

Yes. We carry pieces from the New Balance Athletics, Sports Essentials and Uni-ssentials ranges, including French Terry hoodies, joggers and crew sweatshirts, cotton t-shirts and long sleeves. The Athletics line in particular has become a serious lifestyle staple, with relaxed cuts, soft cotton blends and subtle running inspired branding. Joggers and crews pair naturally with 1906R, 991, 990v6 and 2002R shoes, and t-shirts work just as well under shells and overshirts. Pricing across the range stays accessible compared with the more premium Made in UK and Made in USA footwear.